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Privacy Policy

Privacy Policy of SIA "BIOM.LV" (KrāsOta.lv)

1. General Provisions

SIA "BIOM.LV" (hereinafter referred to as "Company", "we") takes the protection of your privacy and confidentiality seriously. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our online store KrāsOta.lv (hereinafter referred to as "Site"). We adhere to the principles of honesty and transparency regarding the processing of your personal data.

2. What Information We Collect

When using our Site, we may collect the following information:

  • Personal Data: name, surname, email address, phone number, delivery address, payment details (card number, payment system data).
  • Purchase Information: your purchase history, viewed products, saved in the cart.
  • Technical Data: IP address, browser type, device from which you access the site, geolocation data (with your consent).
  • Information about your interactions with the site: pages viewed, clicks on links, time spent on the site.

3. Purposes of Using Information

We use your personal information for the following purposes:

  • Contract Execution: processing and delivery of your orders, providing customer support services.
  • Improvement of the Site and Services: analyzing your actions on the site to improve its functionality and user experience.
  • Personalization: providing you with personalized product and service recommendations.
  • Marketing: sending you promotional materials and special offers with your consent.
  • Analytics: conducting statistical research to improve our operations.
  • Fraud Prevention: protecting our and your interests from unlawful actions.

4. Legal Grounds for Data Processing

We process your personal data on the following legal grounds:

  • Contract Execution: for processing your orders and providing services.
  • Legitimate Interest: for improving our products and services, ensuring site security, preventing fraud.
  • Consent: for sending you marketing communications, using geolocation data.

5. Data Transfer to Third Parties

We may transfer your personal data to third parties, such as:

  • Service Providers: logistics companies, payment systems, marketing agencies.
  • Government Authorities: in accordance with applicable law.
  • Partners: when conducting joint marketing campaigns.

6. Data Security

We take all necessary technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

7. Your Rights

You have the right to:

  • Access your personal data.
  • Correct inaccurate or incomplete information.
  • Delete your personal data.
  • Restrict the processing of your data.
  • Transfer your data to another operator.
  • Opt-out of marketing communications at any time.

8. Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to collect information about your use of the site. You can manage your cookie settings in your browser.

9. Changes to the Privacy Policy

We may periodically update this Privacy Policy. We recommend that you regularly check for changes.

10. Contact Information

If you have any questions or comments regarding our Privacy Policy, please contact us at: info@biom.lv.